Bonney Lake High School - Business & Marketing : Introduction to Business & Marketing Overview


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Business & Marketing : Introduction to Business & Marketing

Introduction to Business and Marketing is designed to develop general skills in the area of Marketing. Topics to be discussed in this course include the importance and fundamentals of marketing, market planning and segmentation, economics, international trade, the free enterprise system, communication skills, the elements of business writing, interpersonal skills, professional development, business risk, selling, promotion, and advertising.

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